“The name
Haskins was first connected with Dorset horticulture
in 1882, when Harry
Haskins founded a nursery in Poole.”
Today, although
the business has split into two companies, Harry Haskins’ great
grandson Warren Haskins, now Chairman of Haskins Garden
Centres and of the HobbyCraft Group, is very much involved
in both of the continually growing businesses. |
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Well known internationally for its innovative
and inventive approach to garden retailing and for introducing
the first arts and crafts superstore to Europe, there
have been significant milestones in the success of the
business.
In
May 1969, at the age of 20, Warren Haskins took
over the business following the death of his father.
At that time turnover was £17,000 per year and
Haskins employed 7 staff.
In
March 1973, Haskins opened a small retail
shop on their nursery at Tricketts Cross (Ferndown),
which was the start of the garden centre business of
today. Over the next 21 years the site was developed
and extended to cater for increased trade, as it became
one of the south's largest and most popular garden
centres.
September
1987 saw Haskins purchase a second Garden Centre
at Fair Oak near Eastleigh, followed in October 1991
by the purchase of the old Swan Garden Centre at West
End, Southampton.
In
June 1992, Haskins agreed to sell their Tricketts
Cross garden centre site to Sainsbury’s, and
in January 1993 purchased derelict and industrial land
at Ferndown to relocate the garden centre. Construction
work began on the new £4 million Haskins Garden
Centre at Ferndown in June 1993, and the new Haskins
Garden Centre was officially opened in March 1994.
In
April 1995, following the success and popularity
of the Ferndown Haskins Garden Centre, plans were announced
to completely redevelop the West End centre, near Southampton.
The £5 million design emulated the Ferndown garden
centre.
In
May 1995 plans were announced for the
UK's largest dedicated arts and craft superstore
to be located at the Ferndown site below the head
office. The decision followed two years of detailed
research by Warren Haskins who analysed the UK
arts and crafts market and witnessed the growth
and development of similar stores in North America.
In
September 1995, the Bournemouth (Ferndown)
HobbyCraft store opened to the public. Its 30,000
product lines stocked in the Floral, Craft, Needle,
Fine Art and Kids departments proved immediately
popular as a one stop hobby, arts and craft shop.
Areas were provided to give demonstrations of
products and techniques to help awaken the creativity
in its customers.
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Warren Haskins,
Chairman of Haskins Garden Centres and
of the HobbyCraft Group
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In
March 1996 the Fair Oak Haskins Garden Centre
was sold, to enable marketing and promotional activity
to focus on the new West End centre.
In
April 1996, the new Haskins Garden Centre,
West End, Southampton, was opened. This new 70,000
sq ft centre stocked with over 25,000 different plants
and products and includes a 250 seat café/restaurant,
car parking to accommodate 450 cars, and an Information
Centre where advice can be given on the plants and
products displayed.
In
August 1996, the purpose built HobbyCraft Arts
and Craft Superstore at the West End site was opened.
Again with Needle, Floral, Art, Kids and Craft departments,
plus demonstration area, Europe's largest store of its
kind soon exceeded the anticipated trading figures as
had been experienced at the first HobbyCraft in Bournemouth.
In
October 1996, the first HobbyCraft Arts and
Craft Superstore on a retail park was opened at Northampton,
this was followed four weeks later by its fourth store
at Gloucester. The popularity and turnover generated
by these 11,000 sq. ft. stores confirmed to the group
that the trading style and vast range of stock was
meeting the market need and the company started a rapid
expansion programme.
In
April 2000 the two businesses were de-merged
and are now totally separate companies, Warren
Haskins being Chairman of HobbyCraft Group Ltd
and Non-executive Chairman of Haskins Garden Centres
Ltd.
In
November 2000, Haskins Garden Centres
acquired Roundstone Garden Centre a large centre
at Angmering, West Sussex and in October 2003 it
acquired Snowhill Garden Centre, in Copthorne,
West Sussex. It now owns four of the largest destination
garden centres on the south coast.
In
October 2008 Haskins Garden Centres completed
an extensive £3 million update of its Ferndown
centre which included doubling the size of the restaurant
with seating for 400, an extensive refit of the retail
area and renovation of the signage and landscaping.
By
the end of 2008 HobbyCraft had grown to
39 stores and had added Card Making and Models to
its product ranges, with further units in the pipeline.
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